Parents face lots of choices – what type of care, which facility is the best fit for their child and which works for their family situation. They need to understand tuition, fees and payment structure. Your job is to share what is special about your program, your enthusiasm for the profession, business practices like hours and fees and whether or not your facility meets the family’s needs.
CCR’s Referral Program helps fill vacancies – We maintain an up-to-date database of all legally operating programs. Parents contact us for referrals to child care programs that meet the family’s needs.
A referral profile includes your contact information, ages of children you serve, hours of operation, fees and features of your program. Most importantly, it includes vacancy information. If we know about your vacancies, we can help you fill them!
To be included in our referral program or update your referral information give us a call or complete the necessary forms below.
Use this form if you are a new provider just registering for the referral program, if you are due for an Annual Update, or if you have expired information in the referral database.
Word of Mouth – Satisfied customers are the very best form of promotion for your program. When you have a vacancy, let your customers know. Encourage them to tell their friends and associates.
First Impressions – As with job interviews, first impressions drive decisions.
Pay attention to curb appeal. Parents often drive by child care programs they are considering before they call. This allows them to determine how easy it will be for them to get to the program and to see the condition of your building, yard and fence.
Parents may call to inquire about your vacancies and to learn more about your program. It’s okay to let them know you’ll have to end the call if the kids need your attention, or that you’ll return their call after hours. That lets parents know you are attentive to the kids. Share what is special about your program, and answer their questions. Invite them to visit.
Building an online presence – There is an advertising supported website to find child care options that can be searched by city or zip code www.care.com. We know this gets Montana traffic. It includes reviews much like Yelp or Angie’s List. Invite satisfied customers to comment as a way to make your listing more useful and compelling to parents seeking child care.